International Journal of Education and Management Studies

Anamika ¹

Affiliations
1 Department of Commerce, DAV PG College, Karnal, Haryana, IN

Abstract

With this bibliometric study, we aim to understand the impact of Business Intelligence in the Decision making in businesses. For the last 25 years, business intelligence has been an important area. It uses data analytics to generate key information to support business decision making. In the last decade, the drift of “Big data (BD)”, “Data mining”, “Information analysis”, “competitive analysis”, “data warehouse”, “knowledge management”, “artificial intelligence” has developed and grow into a core part of Business Intelligence systems. Bibliometric techniques are used in this study to examine publications from 1997 to 2022 in Conference papers and Articles journals in Business and Management areas from Web of Science and Scopus sources. Within this study, we have collected databases of Web of Science and Scopus. First, we merged the both database and then cleaned and analysis of results are obtained. The key research concentration is mainly to consider the exceedingly researched topics in this field of effect of Business Intelligence (BI) and Decision making in businesses. Unlike the previous survey, the research methodology used in this study is an amalgamation of bibliometric and thematic analysis, which assisted recognition in generating a comprehensive summary of the researched field.

Keywords

business intelligence, decision making, big data, data mining, business analytics, information analysis.

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Anamika ¹, Suman Ghalawat ¹, Megha Goyal ¹

Affiliations
1 Department of Business Management, CCSHAU, Hisar, Haryana, IN

Abstract

Tomatoes are one of the most important commercial crops grown in Haryana and its marketing plays a crucial role in the economy of the state. Due to its perishable nature, the marketing and disposal pattern requires a well-planned transportation system to ensure optimum quality tomatoes to ultimate consumers and less spoilage and losses. The present study was conducted in Kurukshetra, Karnal, and Yamuna Nagar Districts of Haryana. The data was collected from 70 farmers from each district making a total sample of 210 farmers with the help of pre-structured survey schedule to study. The results of the study concluded that the total production, farm retention, marketable surplus, losses and marketed surplus were 475.43 (100), 8.63 (1.81%), 466.80 (98.19%), 34.55 (7.27%) and 432.25 (90.92%) quintal per hectare at overall level. On overall basis, 82.08 per cent of produce was sold or disposed through wholesaler-cum-commission agents followed by 10.16 per cent of produce through retailers and 7.76 per cent of produce was sold directly to consumers. It was suggested to direct marketing strategies to avail significant profit. Tomato growers should sell their produce directly to consumers, retailers and processors, thereby eliminating intermediaries such as wholesalers, commission agents, traders and secure high profit margins for their produce.

Keywords

marketed surplus, marketable surplus, producers' surplus, farm retention, disposal pattern.

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